I LOVE CUSTOMERS
Perhaps no other industry has been as impacted by rapid advancements in technology as the retail industry. The Internet has opened up new markets to you – and your competitors. A proliferation of devices has changed the way consumers shop, in-store and online. Retailers now have access to data about consumers and markets that they couldn’t even dream of ten years ago.
In retail, an all-out battle is being waged for the heart of the customer. Some retailers approach it piecemeal, making improvements here and there. Other retailers like Eason, a 125-year-old book retailer in Ireland, use technology to completely redesign the customer’s shopping experience. But is it worth it? Already plagued by thin margins, that’s the question many retailers are asking themselves.